The post-PC era as Ray Ozzie
Place Search: A quick and easy way to find information Friday, October 29, 2010
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Place Search Now we are introducing a new class local search global inofrmación organized according to specific places. In this way, users can more easily compare and decide where to go. For example, if you want find a barbecue restaurant with live music, this is what you will find Place Search:
The new results are marked with red pins, and each is a restaurant with relevant information and links. There I can see that Stubb's has live music and I can click on citysearch.com, tripadvisor.com and other sites to see what users have commented on this restaurant. Earlier that same search would have returned links to information about Stubb's in different parts of the results page (shown here
how it looked this before). Now, information is grouped accordingly to make it easier to digest and compare.
Place
Search results begin to appear automatically on Google when the system predicts the user is looking for local information. In addition, there will be a new link to "Places" in the left pane in the search results page so that you can jump to these results as desired. For example, when I'm in New York like me go out and play foosball, but if I put the word table football (foosball, in English) are not going to automatically appear Place Search results: if I click on "Places" I will get the new view:
For this type of results possible, we have developed technology to better understand locations. With Place Search, we dynamically connecting hundreds of millions of web sites with more than 50 million locations worldwide. Automatically identify whether sites are referring to physical places, and grouped the links even if they do not provide addresses or use different names ("Stubb's BBQ" is the same as "Stubbs bar-b-que").
One of the useful aspects of this approach is that easy to find a comprehensive view of each place. Users will find more links in one page of results, often 30 or 40. So instead of making eight or ten searches, you can find what you're looking for with a single query. In the tests we did, we discovered that Place Search allows people to win two seconds for each local information search you make. Place
Search is being deployed now and will be available globally in 40 languages \u200b\u200bin the coming days. During the deployment process, users can use this special link
to have a preview of the new results.
By Jackie Bavaro, Product Manager
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